Back as a child, you were probably an amazing writer.
All those wonderful stories swirling around in your head. Maybe you wrote some of them down.
All that imagination… the adventures… the excitement.
And who was the hero of these stories? You, of course!
Your energy, bravery and wisdom were at the center of everything you wrote. You were at the center of your universe!
And then you went to school…
Ouch.
There are various ways to insert emotion and emotional intelligence into your work.
But perhaps the easiest way to communicate emotion is to write from a perspective of personal experience.
On other words, weave yourself or someone else into the narrative.
Put human experience into the frame.
Authenticity is about being genuine, real, and true to one’s character or brand.
At its heart, it’s about radical honesty and transparency.
When a person or a company manages to share their true selves, that authenticity goes a long way to connecting with their audience in a way that builds trust and a deep sense of rapport.
Authenticity is a profoundly human and emotional quality.
It’s hard to achieve at the best of times.
Who’s opinion should you listen to?
Always a tough question. Right now there are plenty of conflicting views when it comes to the future impact of AI on the careers of writers and copywriters.
At one extreme, there are those who claim AI is just hype, a passing fad, and that it will never replace human writers.
At the other extreme, some copywriters are worried their jobs will be completely obliterated by AI within the next few years.
The truth, as it almost always the case, lies somewhere in between.
Client companies are already seeing it… and they don’t like it.
Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates.
The result? When you use the same tool as every other writer, you begin to churn out writing that feels generic, flat… and the same as everything else out there.
And that’s the part companies don’t like.
AI is the big thing right now.
And while tools like ChatGPT are incredible in many ways, there’s one thing they’re really, really bad at.
Emotion.
Bots don’t do emotion.
They definitely don’t write with emotional intelligence.
For a start, they have no first-hand experience of emotions. Lines of code can’t fall in love, or laugh.
And they can’t feel empathy for others. Lines of code don’t care about people, and how they feel.