Too many freelancers believe that creating a brand starts and ends with the creation of a clever logo and a nifty tagline.
Not so.
The final expression of your brand, in words and images, comes right at the end of the process of brand creation.
Why? Because, as a freelancer, your brand is YOU. You can’t create your business without putting yourself front and center. It’s your skills and expertise people will be buying.
I’ve been using ChatGPT a lot recently. But for the most part, I haven’t been using it to write content or copy.
I’ve been using it as a brainstorming buddy and an information-cruncher.
As an example, here’s how I’ve been using ChatGPT to help me update the coaching page on my website.
I used to do a lot of one-on-one coaching with freelancers. Then I paused for a while. This year I’m going to start again. But before I do any promotion, I wanted to update my information page.
First, I thought I’d do a little brainstorming.
I’m not the first person to talk about this approach to life and work.
But I have been applying it to my own life and career for longer than most people. Decades. I’ve also been teaching it to my kids from an early age.
What is “radical responsibility”?
At its simplest, it’s about taking responsibility for the circumstances and situations in which you find yourself.
It’s tricky making predictions.
But I’m pretty sure there’s going to be a lot more short-form copywriting in the future.
I believe this to be true for two reasons… one is physical, and the other is more connected to our changing lifestyles.
Let’s start with the physical reason.
If you have a business, or you advise or write for business, the web can be an amazing, but thoroughly confusing place.
Whether you want to learn more about email marketing, sales funnels, social media or chatbot marketing, there are a thousand experts ready and waiting to help you.
The trouble is, which experts should you follow? Which one teaches or offers the approach that will work best for your audience?
And, of course, you have to figure out which are the true experts, and which are the weekend gurus who likely know less than you do.
Here is my take on this, in three steps.
This post is based on a one-hour presentation I have given a couple of times this year.
I won’t try to include the full hour of information, or the 29 slides.
But… I hope to communicate the value and power of adjacent possibilities for freelancers.
To start with… what does that even mean?