Freelancing

To maximize your freelance income, find the gap.

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finding the right gap or niche for your freelance business

This is something of a mantra for me: Find the gap!

Too many freelancers build up a body of expertise in a particular area and then dive straight in.

Maybe they decide to be a writer or copywriter in the alternative health industry. Or the financial industry. Or the software industry.

They choose those industries because they are interested in them.

But there is a problem here. If you jump into an industry or industry niche without first figuring out whether there is a gap for you to work in, then you’ll be competing head-to-head with dozens, hundreds or even thousands of other freelancers.

You don’t want to do that. You don’t want to have to compete with other freelancers for every job that comes up.

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The 4 Elements of Building Your Brand as a Freelance Copywriter.

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Too many freelancers believe that creating a brand starts and ends with the creation of a clever logo and a nifty tagline.

Not so.

The final expression of your brand, in words and images, comes right at the end of the process of brand creation.

Why? Because, as a freelancer, your brand is YOU. You can’t create your business without putting yourself front and center. It’s your skills and expertise people will be buying.

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After working alone for over 35 years, I now have a full-time assistant. And it’s an AI.

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I’ve been using ChatGPT a lot recently. But for the most part, I haven’t been using it to write content or copy.

I’ve been using it as a brainstorming buddy and an information-cruncher.

As an example, here’s how I’ve been using ChatGPT to help me update the coaching page on my website.

I used to do a lot of one-on-one coaching with freelancers. Then I paused for a while. This year I’m going to start again. But before I do any promotion, I wanted to update my information page.

First, I thought I’d do a little brainstorming.

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Tap into the power of radical responsibility.

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freelancer in the driver's seat

I’m not the first person to talk about this approach to life and work.

But I have been applying it to my own life and career for longer than most people. Decades. I’ve also been teaching it to my kids from an early age.

What is “radical responsibility”?

At its simplest, it’s about taking responsibility for the circumstances and situations in which you find yourself.

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When you’re lost in the forest, and a digital marketing expert offers to help…

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If you have a business, or you advise or write for business, the web can be an amazing, but thoroughly confusing place.

Whether you want to learn more about email marketing, sales funnels, social media or chatbot marketing, there are a thousand experts ready and waiting to help you.

The trouble is, which experts should you follow? Which one teaches or offers the approach that will work best for your audience?

And, of course, you have to figure out which are the true experts, and which are the weekend gurus who likely know less than you do.

Here is my take on this, in three steps.

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