Millions of new content pages are published online each day. Most of them are derivative and boring.
How come? Several reasons. But perhaps the biggest reason is that the environment of marketing online demands that we keep publishing new posts and new pages, at an ever-increasing rate. And photos. And videos. And slide shows.
If we don’t keep publishing, we look like we’re falling behind our competitors.
Plus, Google has made is clear that it likes “fresh’ content. And social media is driven by what’s new, and what’s happening now.
New, new, new. Publish, publish, publish.