Copywriting

How to avoid the “echo effect” when working with AI.

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Robot AI writing at desk by window

By now, pretty much every writer and copywriter on the planet will have used a tool like ChatGPT as a writing assistant.

Some writers use AI just to help outline their work. Others use it to complete full drafts.

Other tasks that are really well suited to AI include things like brainstorming and market research. This takes us beyond just the task of writing, and can help us learn more about the products and services we’re writing about.

Working with an AI is like having a super-smart assistant working with you on every project.

But there’s one big downside…

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What if I forced you to double your freelance fees?

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happy freelance writer

If I suggested you double the fees you charge, maybe you’d tell me that none of your clients would use you.

That sounds reasonable.

After all, as freelancers we don’t set out to charge less than we can. We think we know what our clients and prospects will accept, and we write up our estimates accordingly.

Now I’m going to be totally unreasonable.

Suddenly I have strange superpowers and I’m going to force you to double your fees anyway.

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Are you building an audience of real prospects, or an audience of passive readers?

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freelancer connecting with a real prospect and shaking hands

As freelancers we have to get out there and build an audience.

Many of us do this through creating our own websites, publishing newsletters, writing articles and networking on social media sites.

Over time we might build up a subscriber base of a thousand, five thousand or even twenty thousand or more people.

These are people who read our articles, our blog posts or even our Tweets.

But who are these people? What kind of audience are you building?

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Which comes first… paying this month’s bills, or building your long-term business?

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In this post I want to take a look at a simple way to balance your immediate needs and your long-term plans.

Here’s what I do with my own business…

At the beginning of each week I start a new page in a Word document with two columns.

In the left side column I make a list of the work I need to get done in order to pay the bills and meet any other short-term deadlines or commitments.

In the right hand column I make a note of the various projects I’m planning, working on, or completing that won’t give me any income this month, but have the potential to generate a good income in the future.

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