If you’re anything like me, you’re not at your most impressive when you look in the mirror each morning.
This is all fine and normal, so long as you don’t mix “morning you” with “professional you”.
And yes, it matters a great deal that you create a quite separate professional persona.
It’s hard for freelancers to maintain a high level of visibility.
For the most part, our clients and prospects think about us only when they need us.
Day-to-day, their attention is more likely to be focused internally, on their own company and colleagues.
How do we get around this? What steps can we take to become more visible? How can we stay top of mind?
Every two or three years I create a new course for digital copywriters and content writers.
Next up is a course for writers who want to take advantage of the huge growth in the area of Web 3.
Hang on, you ask… what the heck is Web 3?
And what happened to Web 1 and 2?
Imagine walking into someone’s home, looking around and seeing a family photo on the wall.
Not a posed family portrait. More of a goofy shot. Not terribly well composed. Maybe even a little bit out of focus.
Seeing you study the picture, your host comes over and says, “Oh my goodness, let me tell you the story behind that photo!”
It isn’t the photo that has the true power… it’s the story behind the photo.
It’s the story that carries the true emotional punch.
It’s tricky making predictions.
But I’m pretty sure there’s going to be a lot more short-form copywriting in the future.
I believe this to be true for two reasons… one is physical, and the other is more connected to our changing lifestyles.
Let’s start with the physical reason.
If you’re a student of copywriting, you’ve likely come across various experts promising to share their secrets to success.
A lot of these promises come in the form of methods, templates, roadmaps, strategies… and so on.
In other words, “Follow this proven process and you’ll be a super-successful copywriter. Six figures and beyond!”
Get the book, course or coaching program, and you’ll have access to their amazing, super-powerful, 10-step method.
I’m not saying these “follow-the-process” methods don’t ever work…