At the beginning of each year I step back, take stock, see where “I’m at”, and… more importantly… try to figure out where I’m going.
This year, the stakes have never been higher.
According to a survey by Neil Patel of agency NP Digital, over 60% of text content is now being created purely through AI. And 26.8% through a combination of AI and humans.
In other words, AI now plays a significant role in the creation of over 85% of all new content being written for digital media.
It’s always been the case that to deliver value to a client, you need to know just 10% more than they do.
I’ve been teaching this for years.
Copywriters who are just launching their careers often feel nervous about not knowing enough. And then they realize that knowing just 10% more than their prospects is enough.
That 10% can deliver huge value.
The same is true today when it comes to AI.
You don’t need to be a leading expert in AI. But you do need to know 10% more than your prospects and clients.
Companies find it hard to resist the math of using AI to write at least some of their copy and content.
There are huge productivity benefits and costs savings when you compare AI-generated work with the same tasks written by human writers.
And sometimes, when writing informational content, optimized for SEO, and published in bulk, with some light human editing AI can come close to being “good enough”.
But when it’s not just about sharing information, the math changes.
Back in 1995 I published my first website. Those were the early days of the web as a place for business.
That year there were just 16 million people online.
It wasn’t until 1998 that the number of people using the web hit 100 million.
From zero to 100 million in a little over 3 years.
That rapid rate of change was deeply disruptive to traditional, bricks-and-mortar businesses. Companies were struggling to keep up and adapt.
Now let’s fast-forward to November 2022, and the launch of ChatGPT.
There is something flat and unsatisfying about writing in a formulaic way.
Academic writing. Business writing. Marketing writing.
You do the work. You put the words together. You wait for pay day.
As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page.
But… I don’t get much pleasure from writing like that. I’m following the rules, but I don’t feel that I’m putting any of myself into the work.
Whether your community is on Facebook, LinkedIn, Slack, Telegram, Discord, or on some other platform, many of the challenges remain the same.
If you have any history in community building, you know how fragile communities can be. Sometimes a community starts to lose momentum and energy. People run out of things to say. Or one or two members start arguing. And so on.
The key to keeping everything under control, with a positive vibe and forward momentum, is to apply a high level of emotional intelligence to your work as a moderator.
In this post we’ll look at just 4 issues that impact online communities, and how applying a high level of emotional intelligence can make a big difference.