Emotional Intelligence

4 Ways to use Emotional Intelligence to serve and grow online communities.

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managing online communities with a high level of emotional intelligence

Whether your community is on Facebook, LinkedIn, Slack, Telegram, Discord, or on some other platform, many of the challenges remain the same.

If you have any history in community building, you know how fragile communities can be. Sometimes a community starts to lose momentum and energy. People run out of things to say. Or one or two members start arguing. And so on.

The key to keeping everything under control, with a positive vibe and forward momentum, is to apply a high level of emotional intelligence to your work as a moderator.

In this post we’ll look at just 4 issues that impact online communities, and how applying a high level of emotional intelligence can make a big difference.

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Forget everything you learned about writing at school.

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story of princess and dragon

Back as a child, you were probably an amazing writer.

All those wonderful stories swirling around in your head. Maybe you wrote some of them down.

All that imagination… the adventures… the excitement.

And who was the hero of these stories? You, of course!

Your energy, bravery and wisdom were at the center of everything you wrote. You were at the center of your universe!

And then you went to school…

Ouch.

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Use personal, emotional experiences to separate your writing from anything created by AI.

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There are various ways to insert emotion and emotional intelligence into your work.

But perhaps the easiest way to communicate emotion is to write from a perspective of personal experience.

On other words, weave yourself or someone else into the narrative.

Put human experience into the frame.

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Improve the authenticity of your writing by leaning into both AI and Emotional Intelligence.

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authentic listening for copywriters

Authenticity is about being genuine, real, and true to one’s character or brand.

At its heart, it’s about radical honesty and transparency.

When a person or a company manages to share their true selves, that authenticity goes a long way to connecting with their audience in a way that builds trust and a deep sense of rapport.

Authenticity is a profoundly human and emotional quality.

It’s hard to achieve at the best of times.

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If you’re worried AI might threaten your future as a copywriter, it’s time to get futureproofed.

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on the beach, a happy future

Who’s opinion should you listen to?

Always a tough question. Right now there are plenty of conflicting views when it comes to the future impact of AI on the careers of writers and copywriters.

At one extreme, there are those who claim AI is just hype, a passing fad, and that it will never replace human writers.

At the other extreme, some copywriters are worried their jobs will be completely obliterated by AI within the next few years.

The truth, as it almost always the case, lies somewhere in between.

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How stories add emotional appeal to your AI-assisted copy and content.

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I use GPT-4 every day. I use it to brainstorm ideas, research topics, come up with content suggestions, and to outline longer-form content.

Once I’m done researching and outlining with GPT-4, I open up Nick-4 and look for ways to add Emotional Intelligence to whatever I’m writing. (Yup, Nick-4 is me.)

In other words, I’ll never just start writing based on the output of GPT-4 alone.

AI tools are great for improving our productivity, but they’re not good at genuine empathy, cultural sensitivity, or nuanced emotions.

They’re not human.

One of the best ways to add the human touch is to tell a story or two.

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