(What follows are the notes I wrote in advance of recording the video. They’re my talking points. Not a regular post or article. Just notes.)
My recent videos have all been related to my course, Conversational Copywriting.
This one comes from a question asked by Michele Reder, who took an earlier course of mine, How to Write Better Headlines.
That said… as you’ll see… her question and my answer do bring us back to the topic of conversational copywriting.
In one of the exercises in my headline course I ask students to rewrite a headline for a page of web content.
Here’s what I give them.