Content marketing is a hot topic, and for good reason.
Content is the lifeblood of most websites, blogs, video channels and photo apps.
A constant flow of new and compelling content gets visitors hooked and keeps them engaged.
What is content? Often it’s an article or a post. But it could be a review or a buying guide. It could be a video, a photo essay or a slideshow. Or an ongoing series of photos on Instagram or Pinterest. Or a podcast or a vlog. It could be a multimedia mashup.
Add together all those new pages, posts, videos, photos and podcasts – plus all the tweets and Facebook updates that are created – and you have hundreds of millions of new pieces of content uploaded each day.