This question is from Charlotte, who took my course on How to Write Better Headlines.
She asks, “What is your thinking process as you brainstorm, formulate, play with, and analyze your headline creations?”
After writing headlines for 35 years, it’s quite the challenge to deconstruct the process I go through.
But here’s a broad outline of what I do…
A practical note… I work with a pen and pad of paper first. Don’t ask me why, but I do. Just for the headline.
OK… the process and sequence…